Public relations is designed to prepare students for entry-level jobs as technicians, such as producing social media strategies and tactics or effective multimedia news releases, as well as for career advancement as managers, such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action. Excellent writing and critical thinking skills are essential.
To graduate with this major, students must complete all university, college, and major requirements.
Critical TrackingModel Semester Plan
Overview
The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses. The Department of Public Relations consistently ranks among the top public relations education programs in the United States, and it is among the largest programs in terms of the number of faculty and students, including one of the largest chapters of the Public Relations Student Society of America. The program is housed in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication.
Graduates of the program are well-prepared for careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Their education makes them attractive candidates for graduate degree programs (master's and Ph. D.) ranging from public relations to business and international relations.
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Certificate in International Communication
Students may pursue a certificate in international communication, which is designed to prepare students for career advancement and development. Courses emphasize the impact of internationalization and globalization on communication across disciplines.
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Coursework for the Major
Required Core Coursework
- ENC 3254 Professional Writing in the Discipline * (3)
- JOU 3101 Reporting * (3)
- JOU 3109C Multimedia Writing * (3)
- MMC 1009 Introduction to Media and Communications * (1)
- MMC 2121 Writing Fundamentals for Communicators * (3)
- MMC 3420 Audience Analytics * (3)
- MMC 4200 Law of Mass Communication (3)
- PUR 3000 Principles of Public Relations * (3)
- PUR 3500 Public Relations Research * (3)
- PUR 3801 Public Relations Strategy * (3)
- PUR 4100 Public Relations Writing * (4)
- PUR 4404C International Public Relations * (3)
- PUR 4800 Public Relations Campaigns * (3)
- VIC 3001 Sight, Sound and Motion * (4)
- Professional electives: 13 credits
* Minimum grade of C required
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Critical Tracking
Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.
Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.
Semester 1
- Complete 1 of 7 critical-tracking courses: AMH 2020, ENC 1102, ECO 2013, MMC 1009, JOU 3109C, PUR 3000, and STA 2023.
- 2.0 GPA on all work at all institutions
Semester 2
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 3
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 4
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 5
- Complete all critical-tracking courses
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Model Semester Plan
To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.
This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.
| Semester 1 |
Credits |
|---|
AMH 2020 United States since 1877
State Core GE-S |
3 |
CPO 2001 Comparative Politics or
INR 2001 Introduction to International Relations or
POS 2112 American State and Local Government |
3 |
ENC 1101 Expository and Argumentative Writing
State Core GE-C; minimum grade of C required |
3 |
IUF 1000 What is the Good Life
GE-H |
3 |
Mathematics
State Core GE-M, pure math; minimum grade of C required |
3 |
| Total |
15 |
| Semester 2 |
Credits |
|---|
POS 2041 American Federal Government or
PSY 2012 General Psychology (GE-S) |
3 |
ENC 1102 Argument and Persuasion
GE-C; minimum grade of C required |
3 |
MMC 1009 Introduction to Media and Communications
Minimum grade of C required |
1 |
STA 2023 Introduction to Statistics 1
GE-M; minimum grade of C required |
3 |
THE 2000 Theatre Appreciation or
ARH 2000 Art Appreciation: American Diversity and Global Arts (State Core GE-H ; D)
Minimum grade of C required |
3 |
Biological or Physical Science
State Core GE-B or P; minimum grade of C required |
3 |
| Total |
16 |
| Semester 3 |
Credits |
|---|
ECO 2013 Principles of Macroeconomics
GE-S |
4 |
PUR 3000 Principles of Public Relations
Minimum grade of C required |
3 |
MUL 2010 Experiencing Music
Minimum grade of C required; GE-H; N |
3 |
Biological or Physical Science
GE-B or P; minimum grade of C required |
3 |
Foreign language (Minimum grade of C required)
Or quantitative option |
3 |
| Total |
16 |
| Semester 4 |
Credits |
|---|
ENC 3254 Professional Writing in the Discipline
Minimum grade of C required |
3 |
JOU 3109C Multimedia Writing
Minimum grade of C required |
3 |
MMC 2121 Writing Fundamentals for Communicators
Minimum grade of C required |
3 |
Foreign language (Minimum grade of C required)
Or quantitative option |
3 |
Social and Behavioral Sciences
Minimum grade of C required; GE-S |
3 |
| Total |
15 |
| Semester 5 |
Credits |
|---|
JOU 3101 Reporting
Minimum grade of C required |
3 |
PUR 3500 Public Relations Research
Minimum grade of C required |
3 |
SPC 2608 Introduction to Public Speaking or
ORI 2000 Oral Literature 1 (Minimum grade of C required) |
3 |
VIC 3001 Sight, Sound and Motion
Minimum grade of C required |
4 |
| Outside concentration |
3 |
| Total |
16 |
| Semester 6 |
Credits |
|---|
MMC 3420 Audience Analytics
Minimum grade of C required |
3 |
PUR 3801 Public Relations Strategy
Minimum grade of C required |
3 |
Elective
Outside college |
2 |
| Outside concentration |
3 |
| Professional electives |
6 |
| Total |
17 |
For semesters 7-8, students must complete two professional courses.
| Semester 7 |
Credits |
|---|
| MMC 4200 Law of Mass Communication |
3 |
PUR 4100 Public Relations Writing
Minimum grade of C required |
4 |
PUR 4404C International Public Relations
Minimum grade of C required |
3 |
| Professional elective |
1 |
Block 2 professional elective or
Internship |
3 |
| Total |
14 |
| Semester 8 |
Credits |
|---|
PUR 4800 Public Relations Campaigns
Minimum grade of C required |
3 |
Elective
Outside college |
3 |
| Outside concentration |
6 |
| Professional elective |
3 |
|
3 |
| Total |
15 |
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Professional Electives
Block 1: Choose 10 credits
| Courses |
Credits |
|---|
ADV 3008 Principles of Advertising
Prereq: sophomore standing |
3 |
| ADV 4400 International and Cross-Cultural Advertising |
3 |
JOU 4308 Magazine and Feature Writing
Prereq: JOU 3101 |
3 |
| MMC 3260 Communications on the Internet |
3 |
PGY 3610 Survey of Photojournalism
Prereq: junior standing |
2 |
| PUR 3463 Sports Communication |
3 |
| PUR 3622 Social Media Management |
3 |
PUR 4107 Advanced Public Relations Visual Communication
Prereq: PUR 4103 |
3 |
| PUR 4203 Ethics and Professional Responsibility in Public Relations |
3 |
PUR 4410 Principles of Fund Raising
Prereqs: PUR 3000 and PUR 3500 |
3 |
| PUR 4442 Public Interest Communication |
3 |
PUR 4932 Special Study
Rotating topics; prerequisites vary |
1-3 |
PUR 4933 Seminar: Issues in Public Relations
Prereqs: PUR 3000 and senior standing |
2 |
| RTV 3001 Introduction to Telecommunication |
3 |
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Block 2: Choose 3 credits
| Courses |
Credits |
|---|
PUR 4905 Individual Problems or
PUR 4912 Public Relations Undergraduate Research
Prereqs: instructor and department permission |
1-3 |
PUR 4940 Public Relations Internship
Prereqs: 2.5 GPA, MMC 2100 or JOU 3109C, JOU 3101, PUR 3000 |
1-6 |
PUR/MMC 6000-level graduate course
Prereqs: senior standing, 3.0 GPA, instructor and department permission, space permitting |
3 |
RTV 3101 Advanced Writing for Electronic Media
Prereq: RTV 2100 |
3 |
Up to six credits of professional internship credit may count toward graduation.
Equipment requirement: All students who major in public relations are required to own a MAC laptop computer outfitted with the appropriate software, a digital recorder and a digital camera.
Equipment Requirement Details
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Related Public Relations Programs
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