Students who have not been admitted to the College of Journalism and Communications must have a 3.0 overall grade point average to enroll in courses other than MMC 1000 and PUR 3000. Students minoring in mass communication generally need department approval to register for PUR courses.
Credits: 3; Prereq: sophomore standing.
The nature and role of public relations in a democratic society, activities of public relations professionals, major influences that affect organizational behavior, and ethics and professional development of practitioners in the private and public sectors. Emphasis is placed on management functions and developing effective public relations strategies.
Credits: 3; Prereq: PUR 3000 with minimum grade of C, statistics with minimum grade of C and junior standing.
Using principles of scientific research to establish, monitor and evaluate communications programs: research planning, theory, design - sampling, surveys, experiments, focus groups, content analysis and participant observation; qualitative and statistical analysis and reporting of research with advanced technologies.
Credits: 3; Prereq: PUR 3000 and PUR 3500 with minimum grades of C.
The development of skills in strategic public relations management based on an analysis of current and historical case studies.
Credits: 4; Prereq: PUR 3000 and JOU 3101 with minimum grades of C and proficiency in word processing.
Prepares students to meet the demands of the marketplace for persuasive, professional public relations writing skills.
PUR 4103 Public Relations Visual Communication
Credits: 3; Prereq: PUR 3801 and JOU 3101.
Preparation of visual communications generally produced by public relations departments. Emphasis is on printed publications for internal and external audiences. Diversity of publics is emphasized. Management's viewpoint on, reasons for and state-of-the-art of publications are included.
PUR 4107 Advanced Public Relations Visual Communication
Credits: 3; Prereq: PUR 4103 with a minimum grade of B, or instructor permission.
Planning, designing and producing publications to meet public relations objectives. This course expands on the basic skills acquired in Public Relations Visual Communications and adds components of basic video production and video streaming on the Web.
PUR 4203 Ethics and Professional Responsibility in Public Relations
Credits: 3; Prereq: PUR 3500 and PUR 3000 with minimum grades of C.
The ethical responsibilities of the public relations professional: identifying the moral dimensions of issues that arise in the practice of public relations, increasing the ability to employ reason as a tool for dealing with moral issues, providing knowledge and skills necessary to reach and justify ethical decisions, and eliciting a sense of personal and professional responsibility.
Credits: 3; Prereq: PUR 3000.
An analysis of the impact of international activities on the public relations function.
Credits: 3; Prereq: PUR 3000 and PUR 3500.
Fund raising: the high demand, low supply occupation unique to the charitable nonprofit subsector.
Credits: 3; Prereq: PUR 3000, PUR 3801, PUR 4100, PUR 4103 and senior standing.
Utilizing the principles and techniques of public relations to create comprehensive campaigns for actual clients.
Credits: 1 to 3; Prereq: at least 10 credits of professional courses and department chair approval.
Students and the instructor choose a problem or project which will give the student experience in his or her major field.
Credits: 1 to 3; can be repeated with a change in content up to 6 credits. Prereq: instructor permission.
Variable content, providing opportunity for advanced study in the principles, processes and effects of public relations.
PUR 4933 Seminar: Issues in Public Relations
Credits: 2; Prereq: public relations seniors, or instructor permission.
Analysis and investigation of trends, principles, policies and ethics of the most effective and enlightened current public relations practice with an emphasis on issues facing the profession. Focus on achieving excellence.
Credits: 1 to 3; can be repeated with a change in content up to 3 credits. Prereq: 9 credits of professional courses (including JOU 3101), a 2.5 GPA and academic adviser, department and college approvals.
Student and instructor will select an appropriate work area in public relations for on-the-job training. Student will work a minimum of 100 hours per semester for 1 credit; 200 hours per semester for 2 credits; 300 hours per semester for 3 credits. Progress reports and summary are required. (S-U)
Credits: 4; Prereq: sophomore standing.
Visual literacy is a prerequisite for success in most areas of mass communication. Teaches fundamentals of design across print, web and multimedia platforms. Also emphasizes how visual forms convey messages to readers.