Academic Learning Compact - Advertising

The major enables you to develop the analytical and communication skills necessary for effective advertising. You will learn marketing and advertising principles, perspectives for understanding and communicating with selected audiences, a campaign planning process, integration of the promotion mix and researching. The emphasis is on the analysis of information to identify advertising/marketing communications challenges and strategic insights into consumer behavior. You also learn to use tools and technologies and to apply problem-solving skills to formulate recommendations and to develop creative executions and media plans.

Additional information is available from your major's website.

Before Graduating You Must

• Achieve a passing score of 70% on your student portfolio, which will be evaluated by two faculty members, as part of the major’s capstone course, ADV 4800.
• Complete requirements for the baccalaureate degree, as determined by faculty.

Skills You Will Acquire in the Major (SLOs)

1. Understand concepts and theoretical perspectives relevant to the creation and execution of advertising campaigns.
2. Understand ethical principles and the importance of truth, honesty, accuracy, fairness and diversity in advertising.
3. Apply tools and technologies relevant to the practice of advertising.
4. Gather information and conduct research for campaign planning and evaluation.
5. Analyze information and apply problem solving skills in the development of an advertising campaign.
6. Write correctly and clearly in forms and styles appropriate for the advertising profession.