Students should carefully note course prerequisites, as they are strictly enforced. A list of course prerequisites is available from the Undergraduate Programs Office in 267 Stuzin Hall.
Credits: 1; can be repeated with a change in content up to 2 credits.
Weekly lectures feature a different executive making a presentation in his or her area of expertise. Major issues in retailing are addressed. Discussions of career opportunities and career paths in retailing. (S-U)
Credits: 1 to 3; can be repeated with a change in content up to 6 credits.
Projects related to business in marketing as approved by the college. (S-U)
Credits: 4; Prereq: ECO 2013, ECO 2023 or AEB 2014, and sophomore standing.
Functions, institutions and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer. (S)
MAR 3231 Introduction to Retailing Systems and Management
Credits: 4; Prereq: ACG 2021 and MAR 3023.
Functions, institutions and activities of retailing goods and services.
Credits: 4; Prereq: MAR 3023 with a minimum grade of C and STA 2023.
Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures.
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Credits: 4; Prereq: ACG 2021 and MAR 3023 with minimum grades of C.
Analyzes economic, social and cultural issues affecting marketing management in the international environment.
Credits: 4; Prereq: MAR 3023 with a minimum grade of C and instructor permission.
Provides opportunities for working on real retail/marketing problems with clients; gain practical insights into actual retail business operations while performing problem identification, exploration for opportunities, data collection and strategy development. Teams of 4-5 students work with real clients on retail issues and design and execute all phases of the project.
Credits: 4; Prereq: ACG 2021 and MAR 3023 with minimum grades of C.
Principles, methods and problems relating to the management of a sales force. Selection and training, organization, compensation and stimulation, and control.
Credits: 4; Prereq: MAR 3023 with a minimum grade of C and QMB 3250.
Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics include survey design, experimental design, data collection (e.g., questionnaires), data analysis, measurement and sampling.
Credits: 4; Prereq: MAR 3023 with a minimum grade of C, MAR 3503 and one other marketing course.
Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with consideration of marketplace conditions and related factors affecting implementation and execution.
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MAR 4832 New Product Development and Management
Credits: 4; Prereq: MAR 3023 with a minimum grade of C.
A structured way of thinking about product development. Students are provided with an up-to-date toolbox for developing and managing new products. Includes hands-on individual assignments and a group project to simulate the development process of a new product or service.
Credits: 1 to 4; can be repeated with a change in content up to 9 credits. Prereq: senior standing, previous work in the area of research and department permission.
Opportunity for in-depth study not offered in other courses.
Credits: 4; can be repeated with a change in content up to 8 credits. Prereq: department permission.
Selected rotating topics in marketing management, research and theory.
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Credits: 1 to 3; can be repeated once with a change in content up to 6 credits. Prereq: MAR 3023, Principles of Marketing, is recommended before registering for this internship.
A 10-12 week entry-level retail management internship that requires several papers and reports. Opportunities are available in stores, corporate headquarters and buying offices. Management training experiences in buying, store management, merchandising and customer service. (S-U)
MAR 4956 International Studies in Marketing
Credits: 1 to 4; can be repeated with a change in content up to 12 credits. Prereq: admission to an approved study abroad program and department permission.
Provides a mechanism by which coursework taken as part of an approved study abroad program can be recorded on the UF transcript and counted toward graduation.
Credits: 1; Prereq: 90 credits earned and a 3.6 UF GPA.
A thesis is required for magna cum laude or summa cum laude designation. To qualify, students normally have completed 90 semester credits of coursework (exceptions may be made) and have at least a 3.6 GPA at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student's department. (S-U)
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