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Office of the University Registrar

  • Public Relations
    College of Journalism and Communications

    Students who have not been admitted to the College of Journalism and Communications must have a 3.0 overall grade point average to enroll in courses other than PUR 3000. Students minoring in mass communication generally need department approval to register for PUR courses.

    PUR 3000 Principles of Public Relations
    Credits: 3; Prereq: sophomore standing.
    The nature and role of public relations in a democratic society, activities of public relations professionals, major influences that affect organizational behavior, and ethics and professional development of practitioners in the private and public sectors. Emphasizes management functions and developing effective public relations strategies.
    PUR 3463 Sports Communication
    Credits: 3; Prereq: PUR 3000.
    Instruction, analysis, and training in the principles and practice of public relations in sports organizations. Emphasizes media relations and skills essential for sports communication professionals, including handling media interactions across platforms, problems, crises, and integration of positive communications strategies with strategic goals of sports organizations.
    PUR 3500 Public Relations Research
    Credits: 3; Prereq: PUR 3000 with minimum grade of C, statistics with minimum grade of C and junior standing.
    Using principles of scientific research to establish, monitor and evaluate communications programs: research planning, theory, design - sampling, surveys, experiments, focus groups, content analysis and participant observation; qualitative and statistical analysis and reporting of research with advanced technologies.
    PUR 3622 Social Media Management
    Credits: 3; Prereq: junior standing.
    Social media management explores the use of the internet to build connections, market businesses, and engage audiences. With billions of people connected online, businesses are constantly cultivating new ways to join the online conversation. Highlights the various platforms and best techniques used in social media.
    PUR 3801 Public Relations Strategy
    Credits: 3; Prereq: PUR 3000 and PUR 3500 with minimum grades of C.
    Develops skills in strategic public relations management based on an analysis of current and historical case studies.
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    PUR 4100 Public Relations Writing
    Credits: 4; Prereq: PUR 3000 and JOU 3101 with minimum grades of C and proficiency in word processing.
    Prepares students to meet the demands of the marketplace for persuasive, professional public relations writing skills.
    PUR 4103 Public Relations Visual Communication
    Credits: 3; Prereq: PUR 3801 and JOU 3101.
    Preparation of visual communications generally produced by public relations departments. Emphasizes printed publications for internal and external audiences. Diversity of publics is emphasized. Includes management's viewpoint on, reasons for and state-of-the-art of publications.
    PUR 4107 Advanced Public Relations Visual Communication
    Credits: 3; Prereq: PUR 4103 with a minimum grade of B, or instructor permission.
    Planning, designing and producing publications to meet public relations objectives; expands on the basic skills acquired in Public Relations Visual Communications and adds components of basic video production and video streaming on the web.
    PUR 4203 Ethics and Professional Responsibility in Public Relations
    Credits: 3; Prereq: PUR 3500 and PUR 3000 with minimum grades of C.
    Ethical responsibilities of the public relations professional: identifying the moral dimensions of issues that arise in the practice of public relations, increasing the ability to employ reason as a tool for dealing with moral issues, providing knowledge and skills necessary to reach and justify ethical decisions, and eliciting a sense of personal and professional responsibility.
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    PUR 4404C International Public Relations
    Credits: 3; Prereq: PUR 3000.
    Analyzes the impact of international activities on the public relations function.
    PUR 4410 Principles of Fund Raising
    Credits: 3; Prereq: PUR 3000 and PUR 3500.
    Fund raising: the high demand, low supply occupation unique to the charitable nonprofit subsector.
    PUR 4442 Public Interest Communications
    Credits: 3; Prereq: junior standing.
    Delves into strategies to drive social change, strategic planning process for social change communications campaigns, and tools and tactics that make these campaigns effective. Gain insight to the richness of the field and the power that communications has to address problems and profoundly affect people’s lives.
    PUR 4443 Global Social Change Communication
    Credits: 3
    Explains core elements of strategic communications to support global social change through case studies and the application of theory. Taught from the practitioner's perspective, extensive real-life examples provide an opportunity to learn the critical functions of effective communications.
    PUR 4800 Public Relations Campaigns
    Credits: 3; Prereq: PUR 3000, PUR 3801, PUR 4100, VIC 3001 and senior standing.
    Utilizing the principles and techniques of public relations to create comprehensive campaigns for actual clients.
    PUR 4905 Individual Problems
    Credits: 1 to 3; Prereq: at least 10 credits of professional courses and department chair approval.
    Students and the instructor choose a problem or project which will give the student experience in his or her major field.
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    PUR 4912 Public Relations Undergraduate Research
    Credits: 0-3; can be repeated up to 3 credits; Prereq: junior standing
    Provides an opportunity for firsthand, supervised research. Mentored but self-directed work that enables individuals or a small group to explore an issue of interest and to communicate their results to others.
    PUR 4932 Special Study
    Credits: 1 to 3; can be repeated with a change in content up to 6 credits. Prereq: instructor permission.
    Variable content provides opportunity for advanced study in the principles, processes and effects of public relations.
    PUR 4933 Seminar: Issues in Public Relations
    Credits: 2; Prereq: public relations seniors, or instructor permission.
    Analysis and investigation of trends, principles, policies and ethics of the most effective and enlightened current public relations practice with an emphasis on issues facing the profession. Focus on achieving excellence.
    PUR 4940 Public Relations Internship
    Credits: 1 to 3; can be repeated with a change in content up to 3 credits. Prereq: 9 credits of professional courses (including JOU 3101), a 2.5 GPA and academic advisor, department and college approvals.
    Student and instructor will select an appropriate work area in public relations for on-the-job training. Student will work a minimum of 100 hours per semester for 1 credit; 200 hours per semester for 2 credits; 300 hours per semester for 3 credits. Progress reports and summary are required. (S-U)
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    VIC 3001 Sight, Sound and Motion
    Credits: 4; Prereq: sophomore standing.
    Visual literacy is a prerequisite for success in most areas of mass communication. Teaches fundamentals of design across print, web and multimedia platforms. Also emphasizes how visual forms convey messages to readers.
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descriptions: public-relations