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  • Marketing

    The Bachelor of Science in Business Administration-Marketing (BSBA-MKG) degree program provides a broad overview of the functional areas of business with an emphasis in marketing. Students take foundation courses in economics, mathematics, computing skills and accounting; core courses that relate to the basic functions of a business, such as finance, management, marketing and operations management; and major courses that teach students how to plan and execute the conception, pricing, promotion and distribution of products and manage customer relationships in ways that benefit organizations and their stakeholders.

    About this Major

    To graduate with this major, students must complete all university, college, and major requirements.

    Critical TrackingModel Semester Plan

    The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.

    BSBA-MKG majors are encouraged to gain practical work experience through internships, student organizations and community service. In addition, the Heavener School of Business offers students a wide variety of academic and career and leadership programs, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult an academic advisor/career coach for specific information.

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    Requirements for the Major

    BSBA-MKG majors must maintain a 2.0 core, major and UF GPA. Students must read the individual course descriptions in this catalog to determine the prerequisites for their required courses. In addition to the critical-tracking and general education courses outlined below, BSBA-MKG majors must take 120 credits, including:

    • Core courses: BUL 4310, FIN 3403, GEB 3373, MAN 3025, MAN 4504, MAR 3023 and QMB 3250
    • Major courses: MAR 3503, MAR 4803 and two 4-credit 3000/4000-level marketing elective courses
    • Restricted elective courses: 11-12 credits of any 3000/4000-level courses or 1000/4000-level foreign language courses. One electronic platform course
      (ENT 3003, GEB 3035, ISM 3004 or REE 3043) can be taken to fulfill the restricted elective requirement. Internship, independent study or assistantship credit will not count toward this requirement.
    • Professional communication course: GEB 3213 Professional Writing in Business, GEB 3218 Professional Speaking in Business, SPC 2608 Introduction to Public Speaking, ENC 3312 Advanced Argumentative Writing or a similar course with prior approval (requires a minimum grade of C)
    • Internship course: GEB 4941 Internship in Business Administration (one credit) in conjunction with an internship of at least 150 credits before the start of the senior year. The internship requirement can be waived for students who participate in a study abroad experience of at least six weeks. Students who waive the requirement via study abroad are strongly encouraged to complete at least one internship to improve their chances of obtaining full-time employment and/or admission to graduate programs or law school. Students should consult an academic advisor/career coach for more information.
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    Critical Tracking

    Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

    Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

    To remain on track for the BSBA-MKG major, students must meet the critical-tracking criteria listed below. The critical-tracking GPA is calculated based on all attempts of the critical-tracking courses or their equivalents. After a student receives a minimum grade of C in a critical-tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in the calculation of the critical-tracking GPA.

    Semester 1

    • Complete 1 critical-tracking course from ACG 2021, ACG 2071, CGS 2531 or ISM 3013, ECO 2013, ECO 2023, MAC 2233, STA 2023
    • 2.50 GPA on all attempts of critical-tracking courses, excluding MAR 3023
    • 2.0 UF GPA required

    Semester 2

    • Complete 2 additional critical-tracking courses for a total of 3 critical-tracking courses
    • 2.75 GPA on all attempts of critical-tracking courses, excluding MAR 3023
    • 2.0 UF GPA required

    Semester 3

    • Complete 2 additional critical-tracking courses (including ACG 2021) for a total of 5 critical-tracking courses
    • 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023
    • 2.0 UF GPA required

    Semester 4

    • Complete 7 of the 8 critical-tracking courses, excluding MAR 3023
    • 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023
    • 2.0 UF GPA required

    Semester 5

    • Complete MAR 3023 with a minimum grade of C
    • Meet all semester 1-4 critical-tracking requirements
    • 2.0 UF GPA required (and maintained through semester 8)
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    Model Semester Plan

    To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.

    This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

    Semester 1 Credits
    ECO 2023 Principles of Microeconomics
    Biological or Physical Science
    State Core GE-B or P
    GE-C; WR
    MAC 1140 Precalculus Algebra, if needed
    Total 13
    Semester 2 Credits
    ECO 2013 Principles of Macroeconomics
    State Core GE-S
    IUF 1000 What is the Good Life
    MAC 2233 Survey of Calculus 1
    State Core GE-M
    Biological or Physical Science
    Diversity elective
    Total 16
    Semester 3 Credits
    ACG 2021 Introduction to Financial Accounting 4
    CGS 2531 Problem Solving Using Computer Software, 3 credits, (GE-M) or
    ISM 3013 Introduction to Information Systems, 4 credits
    State Core GE-C
    ​Elective ​2
    State Core GE-H
    Total 15-16
    Semester 4 Credits
    ACG 2071 Introduction to Managerial Accounting 4
    GEB 4941 Internship in Business Administration
    Complete by beginning of senior year
    STA 2023 Introduction to Statistics 1
    ​Elective 2​​
    ​International elective
    Professional communication course
    GEB 3213, GEB 3218, SPC 2608, or ENC 3312
    Total 16
    Semester 5 Credits
    MAR 3023 Principles of Marketing
    GE-S; minimum grade of C required
    QMB 3250 Statistics for Business Decisions 4
    Elective 3
    Restricted electives 4
    Total 15
    Semester 6 Credits
    FIN 3403 Business Finance 4
    MAN 3025 Principles of Management 4
    MAR 3503 Consumer Behavior 4
    Restricted elective 3
    Total 15
    Semester 7 Credits
    BUL 4310 The Legal Environment of Business 4
    GEB 3373 International Business 4
    Marketing electives
    3000/4000 level
    Restricted electives 4
    Total 16
    Semester 8 Credits
    MAN 4504 Operations and Supply Chain Management 4
    MAR 4803 Marketing Management 4
    Marketing electives
    3000/4000 level
    Elective 2
    Total 14
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majors: marketing