The advertising curriculum is designed to provide a foundation for advancement to positions of leadership and to prepare students for entry-level positions in account management, media planning, and media sales and research. It also familiarizes students with the design and conceptualization skills necessary for careers in art direction and copywriting.
About This Major
- College: Journalism and Communications
- Degree: Bachelor of Science in Advertising
- Credits for Degree: 124
- Minor: No
- Combined-Degree Program: Yes
- Academic Learning Compact
- Website
Overview
Graduates are prepared for careers as advertising practitioners in national, regional or local marketing departments, retail companies, advertising agencies, media organizations and research organizations.
UF's Department of Advertising consistently ranks as one of the top U.S. advertising programs. It is based in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. The department's curriculum, among the most comprehensive in the United States, is taught by a faculty with the knowledge and experience to bring a balance of professional skills and conceptual orientation to the classroom.
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Coursework for the Major
Required Foundation Coursework
- MAR 3023 Principles of Marketing * (4)
- STA 2023 Introduction to Statistics1 * (3) or
STA 2122 Statistics for Social Science * (3)
Required Core Coursework
- ADV 3001 Advertising Strategy * (3)
- ADV 3008 Principles of Advertising * (3)
- ADV 3500 Advertising Research * (3)
- ADV 4101 Copywriting and Visualization * (3)
- ADV 4300 Media Planning * (3)
- ADV 4800 Advertising Campaigns * (3)
- MMC 1009 Introduction to Media and Communications
- MMC 2100 Writing for Mass Communication * (3)
- MMC 2121 Writing Fundamentals for Communicators * (3)
- MMC 2604 Mass Media and You (3)
- MMC 3420 Consumer and Audience Analytics * (3)
- MMC 4200 Law of Mass Communication (3)
- MMC 3203 Ethics and Problems in Mass Communication * (3)
- VIC 3001 Sight, Sound and Motion * (4)
- Professional electives: 12 credits
* Minimum grade of C required
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Critical Tracking
To graduate with this major, students must complete all university, college and major requirements.
Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.
Semester 1
- 2.0 GPA on all work at all institutions
Semester 2
- Complete 2 of 9 critical-tracking courses: ADV 3008, AMH 2020, an approved English elective, ECO 2013, MAR 3023, MMC 2100, MMC 2604, POS 2041 or PSY2012, and one of the following: CPO 2001 or INR 2001 or POS 2112
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 3
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 4
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 5
- Complete all critical-tracking courses
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Recommended Semester Plan
To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.
| Semester 1 |
Credits |
|---|
| AMH 2020 United States since 1877 (State Core GE-S) |
3 |
| ENC 1101 Expository and Argumentative Writing (GE-C) * |
3 |
| IUF 1000 What is the Good Life (GE-H) |
3 |
| MMC 2604 Mass Media and You |
3 |
| Mathematics (State Core GE-M, pure math) |
3 |
| Total |
15 |
| Semester 2 |
Credits |
|---|
| ENC 1102 Argument and Persuasion (State Core GE-C) * |
3 |
| MMC 1009 Introduction to Media and Communications |
1 |
POS 2041 American Federal Government or
PSY 2012 General Psychology (GE-S) |
3 |
| STA 2023 Introduction to Statistics 1 (GE-M) |
3 |
THE 2000 Theatre Appreciation or
ARH 2000 Art Appreciation: American Diversity and Global Arts (State Core GE-H) (D) |
3 |
| Biological or Physical Science (GE-B/P) * |
3 |
| Total |
16 |
| Semester 3 |
Credits |
|---|
| ECO 2013 Principles of Macroeconomics (GE-S) |
4 |
| MMC 2121 Writing Fundamentals for Communicators * |
3 |
| MUL 2010 Introduction to Music Literature (GE-H) (N) |
3 |
| Biological or Physical Science (State Core GE-B or P) |
3 |
| Foreign language * or quantitative option |
3 |
| Total |
16 |
| Semester 4 |
Credits |
|---|
| ADV 3008 Principles of Advertising * |
3 |
CPO 2001 Comparative Politics or
INR 2001 Introduction to International Relations or
POS 2112 American State and Local Government (GE-S) |
3 |
| MAR 3023 Principles of Marketing * |
4 |
| MMC 2100 Writing for Mass Communication * |
3 |
| Foreign language *or quantitative option |
3 |
| Total |
16 |
| Semester 5 |
Credits |
|---|
| ADV 3001 Advertising Strategy * |
3 |
| MMC 3420 Consumer and Audience Analytics * |
3 |
SPC 2608 Introduction to Public Speaking or
ORI 2000 Oral Literature 1 * |
3 |
| VIC 3001 Sight, Sound and Motion * |
4 |
| English elective |
3 |
| Total |
16 |
| Semester 6 |
Credits |
|---|
| ADV 3500 Advertising Research * |
3 |
| ADV 4101 Copywriting and Visualization * |
3 |
| Outside concentration |
3 |
| Professional electives |
6 |
| Total |
15 |
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For semesters 7-8, students must complete two professional courses.
| Semester 7 |
Credits |
|---|
| ADV 4300 Media Planning * |
3 |
| MMC 3203 Ethics and Problems in Mass Communication * |
3 |
| MMC 4200 Law of Mass Communication |
3 |
| Outside concentration |
3 |
| Professional elective |
3 |
| Total |
15 |
| Semester 8 |
Credits |
|---|
| ADV 4800 Advertising Campaigns * |
3 |
| Electives outside college |
4 |
| Outside concentration |
6 |
| Professional electives |
2 |
| Total |
15 |
Up to six credits of professional internship may count toward graduation.
* Minimum grade of C required
Professional electives: 12 credits minimum (MMC 1009 and 11 additional credits)
| ADV 3502 Advertising Sales |
3 |
| ADV 4102 Advanced Copywriting |
3 |
| ADV 4200 Advertising Graphics and Production |
3 |
| ADV 4400 International and Cross Cultural Advertising |
3 |
| ADV 4401 Direct Response Advertising and Sales Promotion Writing |
3 |
| ADV 4905 Individual Problems |
1-3 |
| ADV 4930 Special Study in Advertising |
2-3 |
| ADV 4931 Seminar: Ethics and Problems in Advertising |
2 |
| ADV 4940 Advertising Internship |
1-3 |
| MMC 3030 Personal Branding for Communicators |
1-3 |
| MMC 3254 Media Entrepreneurship |
1-3 |
| PUR 3000 Principles of Public Relations |
3 |
| RTV 3001 Introduction to Telecommunication |
3 |
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