Public Relations
Public relations is designed to prepare students for entry-level jobs as technicians (such as producing social media strategies and tactics or effective multimedia news releases), as well as for career advancement as managers (such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action). Excellent writing and critical thinking skills are essential.
Overview
The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses. The Department of Public Relations consistently ranks among the top public relations education programs in the United States, and it is among the largest programs in terms of the number of faculty and students, including one of the largest chapters of the Public Relations Student Society of America. The program is housed in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication.
Graduates of the program are well-prepared for careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Their education makes them attractive candidates for graduate degree programs (master's and Ph. D.) ranging from public relations to business and international relations.
Certificate in International Communication
Students may pursue a certificate in international communication, which is designed to prepare students for career advancement and development. Courses emphasize the impact of internationalization and globalization on communication across disciplines.
Coursework for the Major
Required Core Coursework
- JOU 3109C Multimedia Writing * (3)
- JOU 3101 Reporting * (3)
- MMC 2121 Writing Fundamentals for Communicators * (3)
- MMC 3420 Audience Analytics * (3)
- MMC 4200 Law of Mass Communication (3)
- PUR 3000 Principles of Public Relations * (3)
- PUR 3500 Public Relations Research * (3)
- PUR 3801 Public Relations Strategy * (3)
- PUR 4100 Public Relations Writing * (4)
- PUR 4404C International Public Relations * (3)
- PUR 4800 Public Relations Campaigns * (3)
- VIC 3001 Sight, Sound and Motion * (4)
- Professional electives: 17 credits
* Minimum grade of C required
Critical Tracking
To graduate with this major, students must complete all university, college and major requirements.
Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.
Semester 1
- Complete 2 of 7 critical-tracking courses: AMH 2010, AMH 2020, an approved English elective (ENC 1102 recommended), PUR 3000, JOU 3109C, POS 2041 and one of the following: CPO 2001 or INR 2001 or POS 2112 or PSY 2012
- 2.0 GPA on all work at all institutions
Semester 2
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 3
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 4
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 2.5 GPA on all work at all institutions
Semester 5
- Complete all critical-tracking courses
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Recommended Semester Plan
To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.
| Semester 1 |
Credits |
|---|
| AMH 2010 United States to 1877 (GE-H) |
3 |
CPO 2001 Comparative Politics or
INR 2001 Introduction to International Relations or
POS 2112 American State and Local Government or
PSY 2012 General Psychology (GE-S) |
3 |
| ENC 1101 Expository and Argumentative Writing (GE-C) * |
3 |
| HUM 2305 What is the Good Life (GE-H) |
3 |
| Mathematics (GE-M) * |
3 |
| Total |
15 |
| Semester 2 |
Credits |
|---|
| AMH 2020 United States Since 1877 (GE-H) |
3 |
| POS 2041 American Federal Government (GE-S) |
3 |
SPC 2608 Introduction to Public Speaking or
ORI 2000 Oral Performance of Literature 1 * |
3 |
| English elective (GE-C) * (ENC 1102 recommended) |
3 |
| Physical or Biological Science (GE-P or B) * |
3 |
| Total |
15 |
| Semester 3 |
Credits |
|---|
| PUR 3000 Principles of Public Relations * |
3 |
| STA 2023 Introduction to Statistics 1 (GE-M) * |
3 |
| English elective * |
3 |
| Foreign language * or quantitative option |
3 |
| Physical or Biological Science (GE-P or B) * |
3 |
| Total |
15 |
| Semester 4 |
Credits |
|---|
ECO 2013 Principles of Macroeconomics or
ECO 2023 Principles of Microeconomics (GE-S) |
4 |
| JOU 3109C Multimedia Writing * |
3 |
| MMC 2121 Writing Fundamentals for Communicators * |
3 |
| Electives outside college |
5 |
| Foreign language * or quantitative option |
3 |
| Total |
18 |
| Semester 5 |
Credits |
|---|
| JOU 3101 Reporting * |
3 |
| PUR 3500 Public Relations Research * |
3 |
| VIC 3001 Sight, Sound and Motion * |
4 |
| Outside concentration |
3 |
| Professional elective |
2 |
| Total |
15 |
| Semester 6 |
Credits |
|---|
| MMC 3420 Audience Analytics * |
3 |
| PUR 3801 Public Relations Strategy * |
3 |
| Outside concentration |
3 |
| Professional electives |
6 |
| Total |
15 |
For semesters 7-8, students must complete two professional courses.
| Semester 7 |
Credits |
|---|
| PUR 4100 Public Relations Writing * |
4 |
| PUR 4404C International Public Relations * |
3 |
| Elective outside college |
3 |
| Professional elective or internship |
3 |
| Professional elective |
3 |
| Total |
16 |
| Semester 8 |
Credits |
|---|
| MMC 4200 Law of Mass Communication |
3 |
| PUR 4800 Public Relations Campaigns * |
3 |
| Outside concentration |
6 |
| Professional elective |
3 |
| Total |
15 |
* Minimum grade of C required
Professional Electives: 17 credits (select from blocks 1 and 2, below)
Block 1: 14 credits
| ADV 3008 Principles of Advertising (sophomore standing) |
3 |
| ADV 4400 International and Cross-Cultural Advertising |
3 |
| JOU 4308 Magazine and Feature Writing (JOU 3101) |
3 |
| MMC 3260 Communications on the Internet |
3 |
| PGY 3610 Survey of Photojournalism (junior standing) |
2 |
| PUR 4107 Advanced Public Relations Visual Communication (PUR 4103) |
3 |
| PUR 4203 Ethics and Professional Responsibility in Public Relations |
3 |
| PUR 4410 Principles of Fund Raising (PUR 3000, PUR 3500) |
3 |
| PUR 4932 Special Study (rotating topics; prerequisites vary) |
1-3 |
| PUR 4933 Seminar: Issues in Public Relations (PUR 3000, senior standing) |
2 |
| RTV 3007 Introduction to Telecommunication |
3 |
Block 2: 3 credits
PUR 4940 Public Relations Internship
(2.5 GPA, MMC 2100 or JOU 3109C, JOU 3101, PUR 3000) |
1-3 |
| PUR 4905 Individual Problems (instructor and department permission) |
1-3 |
| RTV 3101 Advanced Writing for Electronic Media (RTV 2100) |
3 |
| RTV 3200 Fundamentals of Production (RTV 2100) |
3 |
PUR/MMC 6000-level graduate course
(senior standing, 3.0 GPA, instructor and department permission, space permitting) |
3 |
Up to six credits of professional internship credit may count toward graduation.
Equipment requirement: All students who major in public relations are required to own a MAC laptop computer outfitted with the appropriate software, a digital recorder and a digital camera.
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Technical Communications
This curriculum leads to the Bachelor of Science in Public Relations and is designed to provide technical specialists in communications.
To fulfill the requirements for this degree, the student must take a core of journalism and public relations courses and select with a public relations adviser at least 21 semester credits of courses in a technical concentration outside of the college. The specialized courses must be chosen in conjunction with an adviser in the outside concentration.
Sixty-four semester credits in the junior and senior years are required for the degree.
Critical Tracking
To graduate with this major, students must complete all university, college and major requirements.
Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.
Semester 1
- 2.8 GPA on all work at all institutions
Semester 2
- Complete 2 of 7 critical-tracking courses: AMH 2010, AMH 2020, an approved English elective, JOU 3109C, POS 2041; POS 2112 or PSY 2012; PUR 3000
- 2.0 GPA required for all critical-tracking courses
- 3.0 GPA on all work at all institutions
Semester 3
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 3.0 GPA on all work at all institutions
Semester 4
- Complete 2 additional critical-tracking courses
- 2.0 GPA required for all critical-tracking courses
- 3.0 GPA on all work at all institutions
Semester 5
- Complete all critical-tracking courses
Recommended Semester Plan
To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.
| Semester 1 |
Credits |
|---|
| AMH 2010 United States to 1877 (GE-H) |
3 |
| ENC 1101 Expository and Argumentative Writing (GE-C) * |
3 |
| HUM 2305 What is the Good Life (GE-H) |
3 |
PSY 2012 General Psychology or
POS 2112 American State and Local Government |
3 |
| Mathematics (GE-M) * |
3 |
| Total |
15 |
| Semester 2 |
Credits |
|---|
| AMH 2020 United States Since 1877 (GE-H) |
3 |
| POS 2041 American Federal Government (GE-S) |
3 |
SPC 2608 Introduction to Public Speaking or
ORI 2000 Oral Performance of Literature 1 * |
3 |
| English elective (GE-C) * (ENC 1102 highly recommended) |
3 |
| Physical or Biological Science (GE-P or B) * |
3 |
| Total |
15 |
| Semester 3 |
Credits |
|---|
| JOU 2005 Writing Fundamentals * |
1 |
| PUR 3000 Principles of Public Relations * |
3 |
| STA 2023 Introduction to Statistics 1 (GE-M) * |
3 |
| Foreign language * or quantitative option ** |
3-5 |
| Physical or Biological Science (GE-P or B) * |
3 |
| Professional elective |
3 |
| Total |
16-18 |
| Semester 4 |
Credits |
|---|
ECO 2013 Principles of Macroeconomics or
ECO 2023 Principles of Microeconomics (GE-S) |
4 |
ENC 2210 Technical Writing or
ENC 3254 Professional Writing in the Discipline * |
3 |
| JOU 3109C Multimedia Writing * |
3 |
| Foreign language * or quantitative option ** |
3-5 |
| Professional elective |
3 |
| Total |
16-18 |
| Semester 5 |
Credits |
|---|
| JOU 3101 Reporting * |
3 |
| JOU 3346L Multimedia Reporting * |
1 |
| PUR 3500 Public Relations Research * |
3 |
| Outside concentration |
6 |
| Professional elective |
3 |
| Total |
16 |
| Semester 6 |
Credits |
|---|
| PUR 3801 Public Relations Strategy * |
3 |
| Outside concentration |
8 |
| Professional electives |
6 |
| Total |
17 |
For semesters 7-8, students must complete two professional courses.
| Semester 7 |
Credits |
|---|
| JOU 3601 Photographic Journalism |
3 |
| PUR 4100 Public Relations Writing * |
4 |
| PUR 4103 Public Relations Visual Communication * |
3 |
| PUR 4404C International Public Relations |
3 |
| Outside concentration |
3 |
| Total |
16 |
| Semester 8 |
Credits |
|---|
| MMC 4200 Law of Mass Communication |
3 |
| PUR 4800 Public Relations Campaigns * |
3 |
| Communication course |
1 |
| Outside concentration |
3 |
| Professional elective |
3 |
| Total |
13 |
* Minimum grade of C required
** Students may need additional credits of electives to meet the 124 credits to graduate.
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