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  • Marketing

    The Bachelor of Science in Business Administration-Marketing (BSBA-MKG) degree program provides a broad overview of the functional areas of business with an emphasis in marketing. Students take foundation courses in economics, mathematics, computing skills and accounting; core courses that relate to the basic functions of a business, such as finance, management, marketing and operations management; and major courses that teach students how to plan and execute the conception, pricing, promotion and distribution of products and manage customer relationships in ways that benefit organizations and their stakeholders.

    About This Major

    • College: Heavener School of Business
    • Degree: Bachelor of Science in Business Administration
    • Hours for the Degree: 120
    • Minor: No
    • Website:


    The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.

    BSBA-MKG majors are encouraged to gain practical work experience through internships, student organizations and community service. In addition, the Heavener School of Business offers students a wide variety of academic and career and leadership programs, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult an academic adviser/career coach for specific information.

    Requirements for the Major

    To graduate with this major, students must complete all university, college and major requirements.

    BSBA-MKG majors must maintain a 2.0 core, major and UF GPA. Students must read the individual course descriptions in this catalog to determine the prerequisites for their required courses. In addition to the critical-tracking and general education courses outlined below, BSBA-MKG majors must take 120 credits, including:

    • Core courses: BUL 4310, FIN 3403, GEB 3373, MAN 3025, MAN 4504, MAR 3023 and QMB 3250
    • Major courses: MAR 3503, MAR 4803 and two 4-credit 3000/4000-level marketing elective courses
    • Restricted elective courses: 11-12 credits of any 3000/4000-level courses or 1000/4000-level foreign language courses. One electronic platform course (ENT 3003, GEB 3035, ISM 3004 or REE 3043) can be taken to fulfill the restricted elective requirement. Internship, independent study or assistantship credit will not count toward this requirement.
    • Professional communication course: GEB 3213 Professional Writing in Business, GEB 3218 Professional Speaking in Business, SPC 2608 Introduction to Public Speaking, ENC 3312 Advanced Argumentative Writing or a similar course with prior approval (requires a minimum grade of C)
    • Internship course: GEB 4941 Internship in Business Administration (one credit) in conjunction with an internship of at least 150 hours before the start of the senior year. The internship requirement can be waived for students who participate in a study abroad experience of at least six weeks. Students who waive the requirement via study abroad are strongly encouraged to complete at least one internship to improve their chances of obtaining full-time employment and/or admission to graduate programs or law school. Students should consult an academic adviser/career coach for more information.
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    Critical Tracking

    Equivalent critical tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students

    To remain on track for the BSBA-MKG major, students must meet the critical-tracking criteria listed below. The critical-tracking GPA is calculated based on all attempts of the critical-tracking courses or their equivalents. Once a student receives a grade of C or higher in a critical-tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in the calculation of the critical-tracking GPA.

    Semester 1

    • Complete 1 of the following critical-tracking courses: ACG 2021, ACG 2071,
      CGS 2531, ECO 2013, ECO 2023, MAC 2233, STA 2023
    • 2.50 GPA on all attempts of critical-tracking courses, excluding MAR 3023
    • Earn a 2.0 UF GPA (must be maintained throughout all 8 semesters)

    Semester 2

    • Complete 2 additional critical-tracking courses for a total of 3 critical-tracking courses
    • 2.75 GPA on all attempts of critical-tracking courses, excluding MAR 3023

    Semester 3

    • Complete 2 additional critical-tracking courses (including ACG 2021) for a total of 5 critical-tracking courses
    • 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023

    Semester 4

    • Complete 7 of the 8 critical-tracking courses, excluding MAR 3023
    • 3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023

    Semester 5

    • Complete MAR 3023 with a minimum grade of C
    • Meet all term 1-4 critical-tracking requirements
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    Recommended Semester Plan

    To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. Students are required to complete HUM 2305 The Good Life (GE-H) in semester 1 or 2.

    Semester 1 Credits
    ECO 2023 Principles of Microeconomics (GE-S 4
    Biological or Physical Science (GE-B or P) 3
    Composition (GE-C, WR) 3
    Elective (MAC 1140 Precalculus Algebra if needed) 3
    Total 13
    Semester 2 Credits
    ECO 2013 Principles of Macroeconomics (GE-S) 4
    HUM 2305 What is the Good Life (GE-H)​ 3​
    MAC 2233 Survey of Calculus 1 (GE-M) 3
    Biological Science (GE-B) 3
    Diversity (GE-D) 3
    Total 16
    Semester 3 Credits
    ACG 2021 Introduction to Financial Accounting 4
    CGS 2531 Problem Solving Using Computer Software (GE-M) 3
    Elective 2
    Humanities/International (GE-H, N) 3
    Physical Science (GE-P) 3
    Total 15
    Semester 4 Credits
    ACG 2071 Introduction to Managerial Accounting 4
    STA 2023 Introduction to Statistics 1 (GE-M 3
    Professional communication course
    (GEB 3213, GEB 3218, SPC 2608 or ENC 3312
    Humanities (GE-H) 3
    Elective 3
    GEB 4941 Internship in Business Administration
    (complete by beginning of senior year)
    Total 17
    Semester 5 Credits
    MAR 3023 Principles of Marketing (GE-S)
    (minimum grade of C required)
    QMB 3250 Statistics for Business Decisions 4
    Elective 3
    Restricted elective 4
    Total 15
    Semester 6 Credits
    FIN 3403 Business Finance 4
    MAN 3025 Principles of Management 4
    MAR 3503 Consumer Behavior 4
    Restricted elective 3
    Total 15
    Semester 7 Credits
    BUL 4310 The Legal Environment of Business 4
    GEB 3373 International Business 4
    Marketing elective, 3000/4000 level 4
    Restricted elective 4
    Total 16
    Semester 8 Credits
    MAN 4504 Operations and Supply Chain Management 4
    MAR 4803 Marketing Management 4
    Marketing elective, 3000/4000 level 4
    Elective 2
    Total 14
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majors: marketing