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  • Advertising

    The advertising curriculum is designed to provide a foundation for advancement to positions of leadership and to prepare students for entry-level positions in account management, media planning, and media sales and research. It also familiarize students with the design and conceptualization skills necessary for careers in art direction and copywriting.

    About This Major

    • College: Journalism and Communications
    • Degree: Bachelor of Science in Advertising
    • Hours for Degree: 124
    • Minor: No
    • Combined-Degree Program:Yes
    • Website: www.jou.ufl.edu/academic/adv

    Overview

    Elective classes provide students the opportunity to develop skills for positions in design and print production. Graduates are well-prepared for careers as advertising practitioners in business, advertising agencies, media organizations and research organizations.

    UF's Department of Advertising consistently ranks as one of the top U.S. advertising programs. It is based in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. The department's curriculum, among the most comprehensive in the United States, is taught by a faculty with the knowledge and experience to bring a balance of professional skills and conceptual orientation to the classroom.

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    Critical Tracking

    To graduate with this major, students must complete all university, college and major requirements.

    Equivalent critical tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

    Semester 1

    • 2.8 GPA on all work at all institutions

    Semester 2

    • 3.0 GPA on all work at all institutions for semesters 2-4
    • 2.0 GPA required for all critical-tracking coursework for semesters 2-4
    • Complete 2 of 10 critical-tracking courses: AMH 2010, AMH 2020, an approved English elective, ECO 2013 or ECO 2023, MMC 2100, MMC 2604, POS 2041, (POS 2112 or INR 2001 or CPO 2001 or PSY 2012), ADV 3008, MAR 3023

    Semester 3

    • Complete 2 additional courses

    Semester 4

    • Complete 2 additional courses

    Semester 5

    • Complete all critical-tracking courses

    Recommended Semester Plan

    To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.

    Semester 1 Credits
    AMH 2010 United States to 1877 (GE-H) 3
    ENC 1101 Expository and Argumentative Writing (GE-C)* 3
    MMC 2604 Mass Media and You 3
    CPO 2001 Comparative Politics or
    INR 2001 Introduction to International Relations or
    POS 2112 American State and Local Government (highly recommended) or
    PSY 2012 General Psychology (GE-S)
    3
    Mathematics (GE-M) * 3
    Physical or Biological Science (GE-P or B) * 3
    Total 18
    Semester 2 Credits
    AMH 2020 United States Since 1877 (GE-H) 3
    POS 2041 American Federal Government (GE-S) 3
    SPC 2608 Introduction to Public Speaking or
    ORI 2000 Oral Performance of Literature 1 *
    3
    English elective* 3
    Physical or Biological Science (GE-P or B) * 3
    Total 15
    Semester 3 Credits
    ECO 2013 Principles of Macroeconomics or
    ECO 2023 Principles of Microeconomics (GE-S)
    4
    MMC 2100 Writing for Mass Communication * 3
    STA 2023 Introduction to Statistics 1 (GE-M) * 3
    English elective * 3
    Foreign language * or quantitative option 3-5
    Total 16-18
    Semester 4 Credits
    ADV 3008 Principles of Advertising * 3
    MAR 3023 Principles of Marketing * 4
    Foreign language * or quantitative option 3-5
    Professional elective 3
    Total 13-15
    Semester 5 Credits
    ADV 3001 Advertising Strategy * 3
    ADV 3203 Introduction to Advertising Design and Graphics * 3
    Electives outside college 6
    Outside concentration 3
    Total 15
    Semester 6 Credits
    ADV 3500 Advertising Research * 3
    ADV 4101 Copywriting and Visualization* 3
    Elective outside college 3
    Outside concentration 3
    Professional elective 3
    Total 15
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    For semesters 7-8, students must complete two professional courses.

    Semester 7 Credits
    ADV 4300 Media Planning * 3
    MMC 4200 Law of Mass Communication 3
    Elective outside college 3
    Outside concentration 3
    Professional elective 3
    Total 15
    Semester 8 Credits
    ADV 4800 Advertising Campaigns * 3
    Electives ** 8
    Outside concentration 3
    Outside concentration 3
    Total 17

    Professional electives (minimum of 4 courses or 12 hours required)

    ADV 3502 Advertising Sales 3
    ADV 4102 Advanced Copywriting 3
    ADV 4200 Advertising Graphics and Production 3
    ADV 4400 International and Cross Cultural Advertising 3
    ADV 4401 Direct Response Advertising and Sales Promotion Writing 3
    ADV 4700 Retail Advertising 3
    ADV 4905 Individual Problems 1-3
    ADV 4930 Special Study in Advertising 2-3
    ADV 4931 Seminar: Ethics and Problems in Advertising 2
    ADV 4940 Advertising Internship 1-3
    MMC 2604 Mass Media and You 3
    PUR 3000 Principles of Public Relations 3
    RTV 3007 Introduction to Telecommunication 3
    RTV 3200 Fundamentals of Production 3

    Any professional work beyond 44 hours must be added to the 124 hours required for graduation, unless a student has earned 80 credit hours of non-college work.

    * C or better required for the major

    ** Students may need additional elective hours to reach the total of 124 to graduate.

    Only three hours of professional internship credit can count toward graduation, regardless of the department granting the credit.

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majors: advertising